One of the highlights of the recent NSA Convention in Orlando was meeting and hearing Chad Hymas speak. Chad Hymas was a healthy, happy, 27-year-old father of two when he jumped on his tractor nine years ago to drop some hay for his elk before heading home. In an instant, Chad's life changed forever.
In addition to being an incredible inspiration to those who hear him, Chad is a genius at using social media to connect with, inspire, and grow his tribe. He does a masterful job of blending his business life with his personal life to create an interesting and engaging "gathering place" for those who want to know what is going on with Chad.
Hop on over to Chad's Facebook Page and take note of the following that I think he does particularly well:
1. Mixes business and personal - where he is speaking, things he is doing with the family, "thinks" he is thinking
2. Shares "behind the scenes scoop" Chad's assistant Alisa does some "direct" posts where she lets fans know insider scoop about what is going on behind the scenes.
3. Promotes without appearing braggadocious*. He brings in 3rd party videos and testimonials - things OTHER people are saying about him.
4. Sells stuff. I love his tab "Chad's Store." This shows some of his products and provides a direct link to Chad's shopping cart. Simple. Effective.
5. Welcomes newcomers with a great custom landing page with video.
(Oh my.... I was impressed with Chad. And then, I went to one of his websites - ReachingTheImpossible.com. OMG. It is fabulous! You must take a look!)
http://www.facebook.com/chadlhymas
http://www.chadhymas.com
http://www.ReachingTheImpossible.com
